AGARTALA, Aug 22 (TIWN): The State's CPI-M government is yet to announce anything for the world-beater gymnast who missed an Olympic bronze by a whisker. But the Telengana government has announced a cash award of Rs 50 lakhs for Dipa Karmakar . "Dipa's performance is very inspiring and there is a need for backing girls who perform," said Telengana chief minister K Chandrasekhar Rao. His government has annmounced Rs 10 crore cash award for gold medallists, Rs 5 crore for silver medallists and Rs 1 crore for bronze medallists. "But Dipa is given this cash award as a special case. She barely missed bronze," said Amarnath Reddy , adviser to Telengana government. But Manik Sarkar's Tripura Govt yet to announce any cash award for Olympian athlete Dipa Karmakar. But though she may have missed out on big cash bonanza like shuttler Sindhu ( who seems to be netting more than Rs 13 crores) , the dimunitive gymnast may bag a few big deals for endorsements. Dipa's tweet handle has already 30,000 followers. Sports marketing firm Baseline Ventures , which is close to signing a multi-year endorsement deal with shuttlers Sindhu and Srikanth, are considering a long term deal with Dipa. "We have got a call on Friday from an FMCG brand which is interested in doing a campaign around the theme of girl power. They has said it would be great to sign up Dipa for the campaign," said BV's managing director Tuhin Mishra.

Atul Srivastava, managing partner of Games Unlimited , said that Dipa, alongwith Sindhu and Srikanth, may soon bag a few endorsement deals.  But he did not discuss details.

"Karmakar's story in very compelling and that has not gone unnoticed by brands.  We may soon take some offers to Dipa soon," said Neeraj Tomar, CEO of IOS Sports and Entertainment .

"Dipa has become the PT Usha of Gymnastics .She got a career left even beyond Tokyo," Tomar said . 

Shubhajit Sen, chief marketing officer at Micromax, said  Dipa fits the bill because ' she is from a sport which is badly under represented in corporate advertising".

" A concept has to be created around her and it will work,"  said Sen.