New Delhi, March 6 : The recent uncovering of misleading YouTube videos being used to manipulate stock prices came after theSecurities and Exchange Board of India received certain complaints wherein it was alleged that there was price manipulation and offloading of shares by certain entities in the scrip of Sadhna Broadcast Limited.

The said complaints alleged that misleading YouTube videos with false content, backed by paid marketing campaign worth crores of rupees for additional reach, were being uploaded to lure investors.

Once these unsuspecting investors entered the scrip, the said entities allegedly offloaded their holding at an inflated price, the SEBI order found.  As per its Annual report, Sadhna is engaged in the business of launching television channels and to carry out the business of T.V. news, films, music, serials, etc. As per the Shareholding pattern for March 2022 available on BSE website, the promoters of the company were Gaurav Gupta, Shreya Gupta, Pooja Aggarwal, CEO of Sadhna, Varun Media Pvt. Ltd., Tajinder Kaur and Saurabh Gupta, as per the SEBI order.