London, March 6 (TIWN) Troy Collings, the head of the first budget travel agency to North Korea, has died of a heart attack at the age of 33, a media report said on Friday.

He was the co-founder and managing director of Young Pioneer Tours - an agency which focused on younger tourists who wanted to travel to the secretive communist country.  Driven by the goal of making visiting North Korea affordable, the company had a big impact on tourism to the North.  Mr Collings, who was from New Zealand, died last week, the company said.  "Troy was instrumental in establishing Young Pioneer Tours as one of the leading travel companies for North Korea," the firm said in a statement.  "We here at YPT have lost a visionary and a true pioneer to the travelling industry.  "Those of us who have been fortunate enough to know or to be led on a tour by Troy have lost a dear friend."