TIWN
Dubai, Sep 28 (TIWN) The International Cricket Council (ICC) has been recognised for two digital initiatives at the Leaders in Sports Awards 2019. The ICC's coverage of the record-breaking Women's T20 World Cup and the collaboration with Wimbledon for the One Day in July video both took home awards.
With its coverage of the Women's T20 World Cup, the ICC set out to attract new fans in Australia and around the world, bring people closer than ever before and create a digital and broadcast experience like no other to elevate our sport's female superstars to a stage of their own, said ICC in a media release. 86,174 fans packed into the Melbourne Cricket Ground on March 8 to witness history the final match between Australia and India where the hosts emerged victorious.
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