Los Angeles, March 27 : 'Say My Name' hitmaker Bebe Rexha shared on social media that she got a mail with "used toilet paper" in it.

As a result, while the online penetration in e-grocery was steadily increasing in the Indian market, Indonesia and MENA witnessed skyrocketing trends in adoption. "Fast forward two years and the trends remained upward, with MENA and Indonesian regions experiencing over 100 percent CAGR from 2019 to 2022, while India witnessed a 66 percent CAGR," the findings showed.  Consumer preferences driven by multiple factors such as convenience and habit leave much room for unlocking value in the e-grocery space, according to the report. "Players in the eGrocery space need to work on key principles to unlock values, such as a creative last-mile model, optimised warehousing and supply chain, targeted range construction and merchandising, optimised price positioning, and test and learn approach," it elaborated. As quick grocery delivery under the 10-15 minutes time period becomes the new growth arena globally, India's quick commerce market is all set to witness 15 times growth by 2025, reaching a market size of nearly $5.5 billion.  The total addressable market for quick commerce in India stands at $45 billion, and urban areas are driving this market on the back of mid-high-income households, according to a Bengaluru-based market research firm.  Read More News :