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Bollywood at inflection point with low ratings, lack of single theatres, rise of OTT
TIWN
Bollywood at inflection point with low ratings, lack of single theatres, rise of OTT
PHOTO : TIWN

New Delhi, Aug 26 (TIWN) The Hindi film industry aka Bollywood, after decades of storytelling, seems to be at an inflection point unlike any other disruption it has faced before.

The average rating of 43 Hindi movies since January 2021 was just 5.9, way below the 7.3 rating of 18 Hindi dubbed movies. A simple regression exercise indicates that an extra one point IMDB rating leads to Rs 17 crore more collections, according to a report by State Bank of India's Economic Research Department.  There has been a decline in single screen theatres and films are now released in multiplex audiences. At a multiplex, the ticket cost is three to four times more than single screen theatres. The costly ticket prices are also due to the high entertainment tax for Hindi movies.

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