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K Sera Sera, Vikram Bhatt set up India's first virtual production studio
TIWN
K Sera Sera, Vikram Bhatt set up India's first virtual production studio
PHOTO : TIWN

Mumbai, July 22 (TIWN) K Sera Sera and Vikram Bhatt have opened India's first virtual production studio located on the Dahisar Highway, Mumbai, and spread over an area of 50,000 sq.ft. It has four independent floors where four films/projects can be shot at one time.

Speaking about the project, Vikram Bhatt said: "The film 'Judaa Hoke Bhi' was for us a test of the virtual production technology, that is, with LEDs. We successfully managed to make the entire film on a 60x60 floor. The greatest victory for us is that the film has been released last week and millions of people worldwide have watched it."

He continued: "We're glad to announce that audiences have accepted visuals made from our virtual technology and the viewers have said that they found no difference between the real and the unreal -- in fact, the virtual scenes have turned out to be better than real. Our victory is that what we made has been taken to the audience and has passed the test. 'JHKB' was our R&D film; we now have a 'proof of concept'."

Explaining the benefits of the technology, Bhatt said visuals made with the help of Virtual Film Technology look grand and are very cost effective too, 'Now, Bollywood film producers can become global after joining us and regional filmmakers will be able to make it big nationally. For a minimum investment, we provide maximum visualisation. That is, If you invest Rs 5 crore in any project, our Studio Virtual Worlds will make it look like a Rs 30-crore project."

Speaking about the global vision of the project, K Sera Sera's owner, Satish Panchariya, noted: "With our virtual production technology, we have decided to cater to not just Indian cinema, but also to world cinema because now we can match up to standards of any film that is made anywhere."

 

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