Mumbai, Oct 29 (TIWN) Bollywood star couple Riteish and Genelia Deshmukh's plant-based 'chicken nuggets', 'the Happy Bugs', have won the accolade for the Best Vegan Meat at the 2021 PETA India Vegan Food Awards.

The Deshmukhs have been developing plant-based meat alternatives under their Imagine Meat label. PETA, a global animal rights organisation, has been campaigning for people to switch over to a vegan diet.  The other winners ranged from Sofit soy milk (endorsed by John Abraham) to Haldiram's 'soan papdi', besides a vegan cheese, mayonnaise and even ghee. The online store Vegan Dukan was also among the honorees.