New Delhi, Jan 7 (TIWN) They were already famous, having creating a fiercely loyal fan base over the years with their prowess as social media influencers. This year, many of them will cash in on their digital fame to try and carve a career in acting. A couple of such social media influencers have already done so in the past.

With the digital world growing bigger every passing day, social media influencers are seeking ways to translate their online popularity into screen stardom.  For these cyber celebrities, the lure is obviously bigger glamour. For film and show makers, the appeal lies in adding boost to popular content, using the dedicated fan base of such influencers. Compared to rank newcomers, casting social media sensations lets filmmakers introduce a new face that already has been accepted by the audience.