New Delhi, Feb 6 : Indian toy makers, who participated in the five-day international toy fair at Nuremberg in Germany, claim to have received huge orders worth more than $10 million, the Union Commerce Ministry said on Monday.

According to the toy exporters, buyers from countries such as the US, the UK, South Africa and Germany showed interest in their products and placed a good number of orders at the fair that concluded on February 3.

There were more than 55 participants from India this year who showcased their products.  The Indian manufacturers at the Nuremberg International Toy Fair stated that there was a considerable shift in the buyers’ approach and behaviour. India is now being recognised as a lucrative alternative sourcing destination as high-quality products are being rolled out after Prime Minister Narendra Modi launched the Toyeconomy policy. 

The Indian toy industry highlighted that the government Initiatives like mandatory quality norms, increase in Customs duty and a National Action Plan on Toys (NAPT) have helped in the manufacture of high-quality products, which have garnered appreciation at the international platform.  The Indian toy sector is growing at a healthy rate and competing with global players. Among the most popular categories at the fair were those pertaining to wooden toys and educational learning toys. 

The Indian toy makers also said that the prestigious platform opened the doors for international joint ventures with the Indian manufacturing ecosystem gaining global acceptance.