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From mirrorless lens to AI video analytics: Decoding the growth of India’s imaging industry
From mirrorless lens to AI video analytics: Decoding the growth of India’s imaging industry

New Delhi, Dec 26 : The imaging industry has revolutionized the way the world around us is captured and documented. Visual storytelling has never been more convenient owing to developments in technology such as mirrorless lenses, high-resolution sensors, and advanced image processors that are making inroads into both the consumer and professional segments of the Indian camera market. This is evident from the unceasing flow of basic image/video content on social media to the technical upgrades in the field of video journalism. India holds a strong position in the global media and film landscape due to this thriving industry that harnesses the power of modern camera technology with greater technical efficiency than ever before.

Commenting on the imaging industry and how the Indian Photography Community can be served with the best-in-class innovation, Sajjan Kumar, Managing Director, Nikon India said, “At Nikon India, our steadfast enthusiasm for visual storytelling propels us, fostering an unwavering dedication to innovation. The mirrorless camera segment is growing in India in terms of value and volume.

"At Nikon, we have witnessed more than 75 per cent of our sales coming in from this segment. Aligned with our vision of providing versatile and innovative hybrid featured products to our customers, we recently introduced our mirrorless cameras, Nikon Z 8 and Nikon Z f this year. Our goal is to take India among the top three in all Nikon Imaging/Camera markets globally by 2025, and we remain committed to empowering individuals, nurturing creativity, and fuelling the imagination of every photographer, filmmaker, and content creator across India.”

Speaking on this integration of Artificial intelligence and imaging technology, Atul Rai, Co-Founder & Chief Executive Officer of Staqu Technologies said, “AI has boosted the capabilities of cameras more than any other tech and is offering a wide range of functionalities across multiple industries. From digitizing vote counting process in elections and intelligent ICU monitoring in healthcare, to detecting malfunctions in manufacturing facilities and analyzing customer behavior in retail, AI-powered video analytics have offered accuracy rates as high as 98.7 per cent.

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