New Delhi, July 11 : Houlihan Lokey, Inc., the global investment bank, Tuesday issued the IPL Brand Valuation Study 2023, its inaugural report into the business enterprise and brand values of the Indian Premier League (IPL).

Rajasthan Royals saw the highest incremental brand value rise in percentage terms year-on-year of 103 percent. According to the report, the stand-alone brand value of the IPL is now $3.2 billion, up by 80 percent from $1.8 billion in 2022. The business enterprise value of the IPL stands at $15.4 billion, up 80 percent from $8.5 billion in 2022, mainly due to the impact of the 2023–2027 media rights deal with Viacom18 and Disney Star after a fiercely contested auction.
The IPL’s media rights have grown at a phenomenal CAGR of 18 percent from 2008 to 2023, while the growth in absolute terms between the 2017 and 2023 cycles is 196 percent. When the IPL’s broadcasting fee is compared with other professional leagues in the world on a per-match basis, the IPL fares well above the likes of the National Basketball Association (NBA), the English Premier League (EPL) and the Bundesliga and is second only to the National Football League (NFL). “Created on the American style of franchise-based systems of hiring players, the IPL has established itself as a hugely lucrative sports league, along similar lines as the NFL and the NBA,” commented Harsh Talikoti, Senior Vice President Corporate Valuation Advisory Services at Houlihan Lokey.