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Meta's social VR platform Horizon Worlds struggling to woo users
TIWN
Meta's social VR platform Horizon Worlds struggling to woo users
PHOTO : TIWN

San Francisco, Oct 16 (TIWN) Meta (formerly Facebook) is reportedly struggling to gain and keep users on its social virtual reality (VR) platform called Horizon Worlds - its biggest bet to fulfil its $10 billion metaverse dream.

According to a report in the Wall Street Journal, nearly a year after Meta Founder and CEO Mark Zuckerberg announced his metaverse project, internal documents reveal that the company is grappling with "glitchy technology, uninterested users and a lack of clarity about what it will take to succeed."  Horizon Worlds currently has less than 200,000 monthly active users, down from the 300,000-user mark milestone Meta confirmed in February.  Meta initially set a goal of reaching 500,000 monthly active users for Horizon Worlds by the end of this year.  The company has now revised its goal to reach around 280,000 monthly active Horizon Worlds users by 2022 end.  While Meta said that it had around 10,000 separate virtual worlds (as of February), the report claimed only about nine per cent of these virtual worlds are visited by more than 50 users, and most users don't even return after one month of using the platform.  While Zuckerberg said that the transition to a more immersive online experience will take years, "the company's flagship metaverse offering for consumers, Horizon Worlds, is falling short of internal performance expectations".

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