Pune (Maharashtra), Feb 12 (TIWN) Renowned industrialist Rahul Bajaj -- the doyen of the Bajaj Group, who made his two-wheelers a household name with the catchy slogan 'Hamara Bajaj' -- passed away in Pune following a prolonged illness. He was 83.

Born in Kolkata in 1938, he was ailing from cancer for a long time and the end came around 2.30 p.m. on Saturday.  Bajaj had taken charge of the Bajaj Group in 1965 and during his captaincy, the group soared to one of the biggest in the sub-continent.