New Delhi, Jan 11 (TIWN) Despite the growing cases of the highly infectious Omicron variant of Covid-19 across the country, India's flourishing blue-collar segment is anticipating higher demand growth for blue-collar workers across the delivery category in 2022.

Although this developing situation has raised some uncertainty of a possible third wave, there is a strong likelihood of it manifesting itself through/accelerating shift in consumer behaviour towards a more digital world and triggering lasting changes in online shopping behaviours.  Vahan, a technology startup that enables companies to hire blue-collar workers at scale, sees the year 2022 as one of further acceptance of online shopping behaviours by consumers across categories. The company believes that this emerging situation will lend support to a massive surge in demand for delivery workers where metros will contribute over 60 per cent of the overall demand in 2022 followed by tier two and tier three cities. 

Vahan witnessed rapid demand for delivery workers in the August to November 1st week period last year fuelled by contests, discounts, incentives, etc. running across the board around the IPL season and T20 world cup.  A rapidly growing cohort of consumers identifies speed, convenience, and quality as the most important elements of a positive customer experience. This trend is likely to hold true in the near future where grocery delivery service providers will extend quick commerce service to attract and retain customers.