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Tasmac targets liquor sale of Rs 1,000 cr this Diwali
TIWN
Tasmac targets liquor sale of Rs 1,000 cr this Diwali
PHOTO : TIWN

Chennai, Nov 1 (TIWN) The Tamil Nadu State Marketing Corporation (Tasmac), the state government body entitled to sell liquor, is expected to fetch a revenue of Rs 1,000 crore during Diwali.

Diwali, the festival of lights falls on Thursday, followed by an extended weekend and the state government body is expected to earn net revenue of Rs 1000 crore.  During the Covid pandemic in 2020, Rs 456 crore was collected during the four days of sale and sources have said that the state government body is expected to fetch more than double the amount as revenue this year.  A senior Chennai-based Tasmac official told IANS: "Diwali falls on November 4 which is a Thursday and there is holiday mood all around. So it will be sort of an extended weekend and we expect heavy sales from November 3 till 7 and our prediction is to touch the magical figures of Rs 1,000 crore."  The pandemic had affected the Tasmac sales during the previous year. With the 272 bars attached to the 284 liquor outlets to commence functioning from Monday, the sale of liquor by tipplers consuming at bars attached to the shops will also be high.

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