Mumbai, June 17 (TIWN): NV Capital on Wednesday announced the launch of its maiden Media and Entertainment Credit Fund.

Founded by industry professionals and ex-bankers Nitin Menon and Vivek Menon, NV Capital will be also India's first Credit fund focused on the Media and Entertainment sector with the objective of investing in Content creators, OTT platforms, Gaming and Entertainment Start-ups. The fund recently received a nod from SEBI as Category II Alternative Investment Fund.  NV Capital is looking to raise funds from domestic as well as offshore investors such as Financial Institutions, HNIs, Family Offices and Banks. The Fund plans to raise up to Rs 500 crore. With the rapid rise of Category II credit funds in India over the last few years, NV Capital is looking to establish a New Alternative Asset Class in the Media and Entertainment space.  Commenting on the launch, Vivek Menon, Co-Founder & Managing Partner, NV Capital, said, "It is a proud moment for us to launch India's first credit fund in Media and Entertainment industry which is on the cusp of exponential growth. Given the rapid ascendancy of OTT and other allied monetization streams over the last few years, there is upfront cash flow visibility from a project which significantly minimizes and mitigates the financing risk." 

"On the Basis of our past experience in actively funding companies in this space over the last decade, we have created a very robust and secure selection criteria for choosing successful investments and will invest through a structured debt mechanism in about 10-20 projects annually."