New Delhi, May 9 (TIWN) Retail digitisation company SnapBizz, Samhita-CGF's REVIVE Alliance, and Nielsen have come together to enable the digitisation of small kirana shops and other retailers to improve business outcomes and profitability.

The collaboration has kicked off with a pilot rollout poised for a scale up and is supported by philanthropic, development and corporate organisations, Nielsen, TRRAIN (Trust for Retailers & Retail Associates of India), the Michael & Susan Dell Foundation (MSDF), the United States Agency for International Development (USAID), British High Commission, and the United Nations Development Programme (UNDP), said a statement.     The initiative targets small and local merchants in the lower income bracket, having a net income of Rs 20,000-25,000 a month, and aims to ease their access to working capital and supply chain challenges.